Grew Flea Style’s Instagram audience from 19.2K to 100K followers in under seven months through strategic content planning, trend-driven storytelling, influencer collaborations, and platform-native social strategy.

Managed full-cycle social strategy across 7 brand accounts, overseeing content calendars, campaign execution, performance analysis, and community management across multiple platforms.

Led influencer marketing initiatives from sourcing and vetting creators to contract coordination, gifting logistics, creative briefing, campaign tracking, and FTC compliance management.

Built and maintained in-depth editorial calendars and monthly performance audits tracking KPIs including engagement, reach, retention, conversion, and ROI to continuously optimize content strategy and posting cadence.

Produced all social content in-house, including video/photo editing, campaign assets, caption copywriting, trend research, and platform-specific creative tailored to each audience and brand voice.

Monitored social trends, platform updates, and audience insights to adapt strategy in real time, strengthen brand relevance, and increase organic reach across channels.